Use One to One Marketing to Connect with Your Audience
Variable Data Printing (sometimes known as personalized printing or 1-to-1 marketing) offers the ability to target prospective customers with customized or personalized messages. Even smaller organizations can benefit from this impressive marketing tool. Response rates from marketing efforts have been proved to increase with VDP with the added benefit of reducing overall printing costs. Money is saved because print runs are more targeted and shorter, unlike traditional campaigns.
There is no better way to market to your customers than to speak to them “directly”. It is the perfect solution to all your marketing print pieces, even if it means just cleverly using your customer’s first name.
